Tribes – An advance review

You wouldn’t know it at first glance, but leaders come in all shapes, sizes, ages and experience levels. And they’re changing the world. And they’re not asking anyone’s permission to do it either. Want to know how? On Oct. 15, 2008 marketing guru Seth Godin’s latest and in my opinion greatest book hits the bookstores. In the past Godin has merely pointed out how marketing needs to change. Now he’s identified the very people who will change it and indeed, have changed the marketplace as we know it.

Heretics, innovators, creators – call them what you may, but they’re here. And while the majority of the world wrings it hands, hunkers down to *survive* the next great economic collapse these are the leaders Godin predicts will break out and take over the marketplace. Corporations who don’t figure out what’s happening and make drastic changes are doomed to fail – indeed, many have already.

The book title tells it all, “Tribes.” From the begining of time people have gathered into groups – for sustenance, survival, religious and economic purchases. As long as people shared an interest and the abilty to communicate that interest, there have been tribes – groups of people who come together around that interest. Godin explains not so much about the tribes, but the leaders who lead them and how they came to lead them and what qualities they have that make them leaders. Understand one thing. The world is moving away from a top down management style and embracing groups of consumers. Those consumer tribes share not only an interest in a product, but a desire to be part of something more than a consumer demographic. And if your business doesn’t get it now, or soon – you’ll be on the outside looking in. And that’s not a real lucrative or desirable place to be really.

Disclaimer here. I’m a part of Seth Godin’s www.Triiibes.com experiment. Triiibes is a group of approximately 3,700 marketers, graphic artists, writers, students, musicians, business owners all of whom had the foresight to jump on the opportunity to participate in Seth’s social tribe. As an active member of the group I know it’s making history and so will this book. Buy it now. Implement it now and survive the coming economic shift.