Consumers are your enemy

You don’t know it yet, but the very people who’ve been buying your product, using your service and paying your bills with their disposable income are your enemy. They’ve decided you’re not treating them right. They’re tired of your lackluster service, the irritable, uncaring sheep you’ve hired to roam around your miserable little cubicle farm. They’re fed up with the arrogant, stubborn “I run the show” attitude of your managers and the declining quality of whatever it is you sell.

So they’re revolting. Most will simply walk away and you’ll never see them again. A few, like me, will post to www.yelp.com or simliar websites. We’ll tell our friends. We’ll post a YouTube video derriding and making fun of you and your service – like this. And pretty soon other people who have experienced the same sort of abuse or even just poor service or quality will join up with us. And we’ll find another company – someone smarter, more hip, more caring, more remarkable than you. And we’ll spend our money there.

Laugh if you want. But you know it’s the truth. Because you inhabit the same world we do. You have to shop for things too and you encounter the same morons and worthless drones behind the counter too. You’ve heard the sheep bleating. So you have two choices. Change or fail to change and simply fail.